In 2013, I was interviewed by the ABC's 20/20 for their health series, and they asked me to explain the science behind my book, " The Bitch and the Backpack ", which is the name of the brand I designed. My story was that of a female friend who took up the pursuit of a more active lifestyle as a response to severe back pain she was having. She didn't want to sit around in a chair all day, so she wanted to take to the trail in the morning. She had been struggling to get up and out of bed at night, and she was really into hiking and exploring nature. She was an avid hunter, and wanted to know more about the biology of the flora and fauna. She wanted to know if the plants in the forest had been around for a long time and if they were all going to die in the end, or if they would all come back, and how the environment would affect the flora and fauna.I told her I didn't think it was possible to do this in a practical way. I was going to design a backpack that would be a "good" backpack for this kind of backpacker, but I didn't want to be known as the guy that made that bag.